ejunction...empowering lives

mjunction firmly believes that it has an important role to play in corporate citizenship. As a market leader, it believes that it must set the pace with its own actions in the sphere of promoting corporate social responsibility. Part of its affirmative gameplan is ejunction - a trust to spread basic computer education.

ejunction was started in May 2007 with the motive of empowering people by encouraging self-sufficiency and the growth of their communities. One of the main objectives of the trust is to promote e-education among the underprivileged, both among our stakeholders and the society as a whole.

The initiative had begun with a batch of 20 students. The first batch mainly consisted of mjunction support staff and security personnel. However, after its resounding success, the initiative was extended to the society at large.

Within the past one and half years, 11 batches with over 500 students have successfully completed the Basic Course in Computer education out of which 65 (or 13%) have been SC/ST youth.

Batch XI was special, being exclusively for the support staff at different Tata Steel departments. Twenty six students from the legal, medical, administration, accounts, long products, flat products, IB departments, among others successfully completed the training programme. The batch was then divided into five groups, which made Power Point presentations on current topics. Some of the students are reported to have been promoted after successful completion of this course.

Based on the feedback of the participants, separate batches were also conducted for improving spoken English and communication skills. More than 50 students benefited from this new module.

Till date, the beneficiaries of the ejunction initiative have been:
• Support Staff working at mjunction
• Staff of service providers
• General students

The company has plans to extend this service to:
• Support staff of TATA Steel, SAIL and other group companies
• Staff of bidders and suppliers

The company also tries to help find suitable employment for the trained personnel. Many such students have been recommended and found new jobs. mjunction itself has used the services of more than 10 students for various data entry jobs.

The course structure - which has been drafted in-house - was updated in 2008. The course has now been extended by one month to incorporate a communication skills module. The current batch consists of 30 students, mostly nominees from the bidder community and other corporate houses.

The company is planning to extend this initiative and combine it with the Affirmative Action Commitment of the Indian industry. ejunction - in collaboration with the Confederation of Indian Industry (CII) - is planning to conduct a special batch for SC/ST candidates. This professional computer training would help them to further their careers.