We launched coaljunction as our coal selling division which enables us to reach out to the entire coal buying community of India through the internet. We at coaljunction sell on behalf of Coal India Limited and its subsidiaries. Today the name 'coaljunction' enjoys a brand status and has been largely responsible in bringing about a major transformation in the domestic coal market.

Our motive behind the launch of coaljunction was to ensure efficiency and transparency in the way coal is sold in the Indian market and bring about a fair market price realization for Coal India Limited and its subsidiaries.

Based on the "Yankee Rule" used in USA for the sale of securities, our eSales process for coal has been established as a best practice benchmark.

We, through coaljunction managed to break many barriers and created many firsts in the coal market. We were the first business unit to bring some of the smallest buyers of coal, in direct touch with a giant conglomerate like Coal India Limited. In a country where 70 per cent of the energy requirement is fueled by coal and supplies usually mired with red-tapism and rampant black marketing, we have initiated a process where a consumer can avail of an order as small as nine tonnes!

Armed with technology and in-depth market know how, we have achieved what had not even been attempted in the past.

More >>