We are now the largest e-marketplace for steel in the world. Under the aegis of metaljuncion we have successfully sold over 4 million tonnes of steel for our clients and are currently selling at an average rate of 150,000 tonnes per month! Our insatiable desire to explore has resulted in us carving a niche for ourselves in the steel e-business.

By using technology, primarily the internet, we provide the steel companies with an opportunity to cut costs and at the same time increase revenue and enhance margins. The internet increases the reach of the companies in discovering new buyers, which in turn bring about quicker realizations. In addition to this our efforts have played a pivotal role in initiating major improvements in the supply chain management process by introducing three distinct product market segments:

• Commoditised Steel products
• Branded Steel Products
• Build to Order Steel Products

Apart from the inadequacies prevalent within the supply chain the cumbersome manual selling activity in itself was time consuming, sporadic with long turnaround times, leading to high inventory and logistics problems. And the steel producers were trying their best to address the vast and geographically dispersed market which is largely disorganized, fragmented and transactional in nature. However, with our process in place these problems have been well taken care of.

Our platform provides equal access to all and the advantage of operational efficiency and transparent process for our buyers who broadly comprise traders, fabricators, re-rollers and end-users.

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