With the click and buy mania engulfing the nation, there is a lot to cheer about for Tata group employees. The much awaited mytatastore website is now live and one can order products bearing the Tata logo from this exclusive website, which is owned by Tata Sons. This unique online store will be managed by straightline.in, a unit of mjunction services, and all employees of the group who are registered with the tataworld.com will have access to the site and its products

Currently, there are 1.68 lakh employees registered on tataworld.com and about 38,000 users access the portal monthly. mytatastore, which will be hosted on tataworld.com, will have a selective range of merchandise across various categories such as fashion, lifestyle, luggage and office utility.

The store was conceptualised with the objective of attracting more visitors to the tataworld portal, which in turn will encourage interactions between employees. Also, the Tata logo on branded merchandise has been envisaged to play a pivotal role in brand promotion.

The store will offer its services to individual as well as corporate buyers. Any Tata group employee can log into tataworld and buy products from this website. In a similar manner, procurement managers across the group can log in and order for bulk requirements. As part of value added services, the store will provide customised logos for corporate procurement.

While making bulk procurements, corporate managers often have to go through five or six steps, starting from finalising the requirements to the final delivery of products. Now, with the help of this store the job can be cut short. Moreover the general concerns regarding procurement that includes high price of merchandise, sub-standard quality of products, high delivery time and incorrect or improper branding will all be taken care of at this store.

For bulk procurement by managers, there is a stipulated minimum order quantity, which will vary from one product to another. Also, there will be different price bands for different quantities, and higher the quantity, the lower will be the price.

With a wide variety of standardised Tata branded merchandise, smart pricing, easy payment options and a short delivery time, mytatastore will streamline the procurement needs of managers and help them focus on their core responsibilities.